The Journey Experience
Much of my work was focused on designing Bridj's mobile software, but I also had a hand in improving the day-to-day experience of riding the Bridj shuttles. I worked with our operations team on several different parts of the onboard experience, creating anything from bus stop signage in the early stages of the company to entire vehicle wraps.
Once we proved that a demand existed for Bridj's service, we needed to quickly establish a fleet of our own branded service vehicles. Since we didn't yet have a vehicle wrap design prepared yet, we reached out to several design firms to pitch us concepts. I was also tasked with brainstorming some and we ultimately put my design into production for our first fleet. I set out to create something simple and eye-catching to make vehicle identification easy for our users as well as increase brand awareness across the city as the buses ran their routes.
We eventually expanded to Washington D.C. and adapted the wrap to a new vehicle model.
I then worked with company stakeholders to produce a new wrap in line with future branding changes, maintaining the bold colors and simple shapes for easy recognition.
We eventually expanded to Kansas City, working with their transit system to improve underserved areas of the city. Altering the wrap for this expansion posed a new set of challenges in working with the KCATA and Ford Motor Company to incorporate their brand colors and logos with a short turnaround time.